Tracking for Tatari

Please Note: At this time, we do not support Linear TV. We only support Connected TV.

This guide will show you how to connect your Tatari account and pull the following metrics:

  • Spend and Impressions, which enables our view-through modeling data

Setting up Tatari within Northbeam involves three steps:

Step 1: Getting Ready

Step 2: Share your Tatari ID

Step 3: Insert AWS Credentials


Step 1: Getting Ready

Before starting, it's important to have your Northbeam Client ID ready for fastest and easiest integration setup.

Northbeam Client ID

Your Northbeam Client ID is a unique string of letters and numbers that represent your Northbeam dashboard.

To find your ID, log into your dashboard and find it in your URL.

Example (bold): dashboard.northbeam.io/87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7


Step 2: Share your Tatari ID with Northbeam

Please reach out to our team and share your Tatari ID. You can find it in the URL - see #1 in the screenshot below.


Step 3: Insert AWS Credentials

Once we plug in your Tatari ID, we'll notify you and you should be able to insert the AWS credentials. This is how we fetch impression data.

Here are the instructions:

  1. Please log into your Tatari account (via Tatari.tv)
  2. Click on Integrations in the sandwich menu and click on AWS Data Sharing
  3. Add an AWS Account to grant access to your Tatari datasets via AWS S3 using the following credentials:
    • AWS Account ID: 892581138023
    • Type: User
    • Name: nb-client-gen__[Northbeam-Client-ID]__tatari
      • ex. nb-client-gen__87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7__tatari
  4. Click Add and we should be all set!


NOTE: If you see an error when submitting the credentials ("Invalid ARNs"), it's likely because we haven't plugged in your Tatari ID into our backend yet. We'll let you know when it's plugged in.


FAQ

Where is my Tatari Data?

Once our team has confirmed that your account is plugged in, we'll enable Tatari on your account. To see Tatari performance, reference a new attribution model called Clicks and Matchbacks.