What is the Northbeam Pixel?

The Northbeam Pixel is a required snippet of code that allows us to collect behavioral information about your website visitors – including their marketing touchpoints and pages they’ve visited.

This information feeds into our backend device graph, allowing us to track customer journeys from site visit to purchase, along with marketing touchpoints in between.

With all this said, it’s very important for the Northbeam pixel to be firing on all pages of your website.

How do I add the Northbeam Pixel to my website?

Northbeam Pixel for Shopify

There are two methods of installing the pixel:

Pasting the script in theme.liquid
Creating it as a tag within Google Tag Manager (GTM).

Note: The pixel may need to be manually inserted to any landing pages that aren’t covered by your theme or GTM container. On Shopify, common examples are Unbounce, ClickFunnels, Zipify.

Northbeam Pixel for All Other Platforms / Custom Setups

There are two methods of installing the pixel:

Pasting the pixel in the header of your theme file
Creating it as a tag within Google Tag Manager

Where can I find the script for the Northbeam Pixel?

In the Onboarding Flow

In the onboarding flow, find the script under the “Pixel Placement” step. After selecting and connecting your platform, find it under “Northbeam Pixel”.

In the Dashboard

Navigate to Settings
Click on Tracking Script Tags
See Northbeam Pixel

How can I test the Northbeam Pixel?

The easiest way to see if the pixel is firing on any page is to find nb-collector or tp2 within your Network tab using your browser's development tools:

Navigate to any page of your website
Right click, then click Inspect
Click on the tab called Network
Look for nb-collector OR tp2

If you see nb-collector or tp2 in the list of Networks, this means the Pixel is firing!