Fundamentals Introduction

Many of the fundamentals of Northbeam have strong roots in both accounting and traditional digital marketing. This blend allows you to view your ads data from different angles, enabling you to gather invaluable insights.

Read through the sections below to get more acquainted with the different topics and to turbo charge your marketing capabilities:

• Accounting Modes - determine the amount of revenue and transactional credit given on a particular day
• Attribution Models - allow you to choose the method by which each ad interaction receives credit for your conversions.
• Attribution Windows - a period of time after an ad interaction (such as an ad click or video view) during which a conversion, such as a purchase, is recorded in Northbeam system.
• Northbeam Metrics - the metrics that we provide in our platform such as Attributed Revenue, Transactions (also known as Conversions), Impressions and Views to name a few.