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Technical Guides API Reference

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Technical Guides API Reference

INTRODUCTION - START HERE

Northbeam Technical Guides

Fundamentals of Northbeam

Fundamentals Introduction
Accounting Modes
Attribution Models
Attribution Windows
Credit Allocation Examples
Our Metrics

MTA Onboarding

Implementation Guide
0. Confirm Setup Requirements
1. Setup your Domain Name
2. Complete Basic Details
3. Add your Account Managers
4. Setup your DNS
5. Install the Northbeam Pixel
- Add Client-Side Purchase Tracking
- (Optional) Additional Events
6. Add Server-Side Order Tracking
7. Setup your Ad platform connections
8. Append our UTMs
9. Choose your Currency

CHANNEL setup guides

Channel Tracking Overview
Tracking for Facebook Ads
Tracking for Google + YouTube Ads
Tracking for TikTok Ads
Tracking for Snapchat Ads
Tracking for Klaviyo
Tracking for Pinterest Ads
Tracking for Microsoft Ads
Tracking for Amazon
Tracking for Attentive
Tracking for TradeDesk
Tracking for Rakuten
Tracking for MNTN
Tracking for Tatari
Tracking for Bliss Point Media
Tracking for All Other Platforms
Tracking Influencer Performance
Shops Tracking

TROUBLESHOOTING DATA

Our 5 Key Tracking Principles
Differences in Total Revenue
Differences in Ad Performance
Differences in Ad Spend
What are the differences between Facebook and Northbeam's reporting?

Pixels and events

Northbeam Pixel
Purchase Events
Email Sign Up Events
Custom Goals Events

CONNECTIONS

Northbeam Apex

validating your data

Checking Ad Platform Connections
Checking UTM Tracking
Checking Unattributed Data

DASHBOARD WALKTHROUGHS

Overview Page Walkthrough
Sales Page Walkthrough
Saved Views and Breakdowns

account settings

Adding / Removing Ad Accounts
Adding / Removing Users
Changing Currency

More resources

What Makes Northbeam Data Different (Blog)
What to Expect When Switching to Northbeam (Blog)
Northbeam Status Tracker
Subscribe to our Media Buyer Newsletter!
Submit a Support Ticket

Using The Northbeam API

Getting Started
Authentication
Using the API
Errors
Custom Orders
- Best Practices and Limits
Custom Spend
- Best Practices and Limits

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Overview Page Walkthrough

Updated 6 days ago